Assumptions for Sarah Chen's Landing Page
Since there is no live user available to answer the clarifying questions, the following reasonable assumptions have been made:
Identity & Branding
- Name: Sarah Chen (confirmed)
- Title: Freelance UX Designer / MVP Design Partner for Early-Stage Startups
- Logo: Typographic wordmark — "Sarah Chen" in the nav, no custom logo file available
- Tagline: "Design that gets your MVP to market." (crafted to be direct and benefit-led)
- Tone: Confident, minimal, professional — not playful or startup-casual
Color Palette
- Background: #ffffff (white) and #f9f9f9 (near-white for alternating sections)
- Text: #111111 (near-black for headings), #555555 (secondary/body)
- Accent: #E8622A (warm orange — sits between amber and terracotta, premium feel)
- Accent hover: #d0561f (slightly darker for hover states)
Typography
- Primary stack:
-apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif - Secondary/display: "Inter" from Google Fonts for a clean, modern feel
Sections Included
- Sticky nav — logo left, section links center, "Book a Call" CTA right
- Hero — full-viewport, large headline, subheadline about startup MVPs, two CTAs (Book a Call + View Work)
- Stats bar — 3 credibility numbers: "30+ MVPs Launched," "5 Years Experience," "Startups Raised $50M+"
- Services / What I Do — 3 cards: MVP Design, UX Strategy, Design Systems
- Process — 4-step numbered process: Discover → Define → Design → Deliver
- Portfolio / Work — 3 placeholder case study cards with project type, outcome, and a gradient mockup
- Testimonials — 2 placeholder client quotes with name and company
- Contact + Book a Call — split layout: left side copy + Calendly CTA button, right side HTML contact form
- Footer CTA banner — "Ready to launch your MVP?" with orange CTA
- Footer — minimal with links and copyright
Interactions & Technical
- Scroll-triggered fade-up animations via IntersectionObserver
- Mobile-responsive with hamburger menu at <768px
- Book a Call button links to
https://calendly.com/sarahchen(placeholder — user should update) - Contact form uses
mailto:hello@sarahchen.comaction (placeholder — user should update) - All images replaced with styled gradient placeholder divs
- Single-file HTML — no build tools required
Portfolio / Social Proof
- 3 placeholder case studies with realistic startup-context copy
- 2 placeholder testimonials attributed to fictional startup founders
- Stats are realistic but placeholder — user should replace with real numbers